"As the CBD skin-care market is expected to grow to a value of over $216.8 billion in the next five years, you can expect to see more CBD everywhere in beauty."

CBD has made its mark in skin care, and now it’s diving head-first into the makeup world. Makeup like primers and foundations are now touting CBD as a major ingredient. As the CBD skin-care market is expected to grow to a value of over $216.8 billion in the next five years, you can expect to see more CBD everywhere in beauty.

But it isn’t just the popularity of CBD itself driving its inclusion in makeup. It seems to be influenced by the wider trend of hybridizing skin care and makeup. From foundations with antioxidants for skin protection and repair, to superfood primers meant to support your microbiome, there has been a consistent rise in beauty lines incorporating skin-care ingredients and their benefits into their makeup. And CBD is ready to do the exact same.

What Could CBD Do for Skin?

According to a 2022 review of topical CBD studies published in the National Library of Medicine, CBD has “overwhelming clinical evidence suggesting the beneficial effects of topical cannabinoids in treating a myriad of skin conditions.” Based on the current research, CBD seems to work as an anti-inflammatory, may help regulate oil production to reduce acne, and provide hydration. The review concluded that more studies are required to fully understand the potential CBD has topically.

Cosmetic chemist Kelly Dobos explains that its success as an anti-inflammatory is CBD’s most promising benefit. “CBD has been shown to have some anti-inflammatory properties when applied topicals which is why it’s in process of being investigated for treating eczema and psoriasis,” Dobos explains.

Chapel Hill, NC Dermatologist Beth Goldstein, MD explains that there are receptors in our skin that respond to CBD. “There are cannabinoid-activated receptors in our skin that can influence several processes from inflammation, wound healing to hydration to mention a few,” Dr. Goldstein explains. “Nerves, oil glands/sebaceous glands and our keratinocytes throughout our epidermis have receptors for cannabinoids.”

The interaction CBD has on those receptors is still being studied, but Dr. Goldstein says the current studies indicate a lot of potential.

“The activation of these receptors can improve ceramide production and improve the barrier function of the skin as well as reduce irritation and (based on animal studies) can perhaps even reduce ultraviolet damage,” Dr. Goldstein “At this time products with CBD may indeed provide these benefits, but there is still a need for more evidence in humans to verify some of these claims such as anti-aging.”

Read full article here: newbeauty.com/cbd-in-makeup